Every café has a beginning shaped by the people, ideas, and experiences behind it. The story below highlights how the brand grew from a small coffee-focused concept into a café experience enjoyed in different parts of the world. Take a look at the milestones that helped shape its journey over the years.

1975

The very first Second Cup location opens in Toronto, and it’s a small shop that only sells coffee beans.

1980

In the next 5 years, over 130 Second Cup Cafe’s open throughout Canada.

1990

Our menu expands with the introduction of specialty espressos and chillers.

2003

Second Cup goes global with our first international cafes in the UAE, Kuwait, and other regions.

2010

Second Cup Global opens its first European location in Cyprus.

2015

Celebrating 40 years of coffee excellence.

2019

Taking our first steps to become a sustainable brand.

Distinctive Excellence/Brand Promise

Committed to delivering a premier sustainable café experience.